OPEN-REALTY® (OR) is a mature, commercial web-based property listing management and lead generation system created, developed, and supported by Transparent Technologies. OR is designed to be a very powerful, reliable, and flexible framework for building and managing a real estate website. Transparent Technologies is an industry leader and has been providing customizable real estate web site software solutions since 2002.
OR is very easy to setup and manage, and is developed using PHP and javascript, utilizing mySQL database technology. A large international community employs web sites running OR, serving up millions of unique listings to site visitors every day. OR is the best, most fully-featured software available that site developers can choose for building a professional, cutting-edge real estate web site.
OR provides a highly customizable HTML display template system, virtual tour support, advanced search capabilities, and many other professional features. OR is also very extensible, utilizing a powerful developers' add-on system and API that allows developers to achieve almost limitless customization as well as robust integration with third party apps and systems.
Combine Open-Realty® and its numerous core features with well-proven commercial add-ons such as our IDXManager MLS listing import tool, TransparentRETS MLS listing import tool, and the TransparentMaps advanced Google maps add-on and you have all the tools necessary to build custom, extremely competitive and professional real estate websites that surpass anything obtainable using so-called real estate "plug-ins" for non-real estate web applications or any cookie-cutter MLS vendor web site solution.
Open-Realty® Features | Free | Pro |
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An unlimited number of fields can be created for storing listing, Agent, and Member data | ![]() |
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Unlimited independent property classes can be created. (Residential, Commercial, Land, etc..) |
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Unlimited Agent and Member accounts | ![]() |
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SEO - Customizable Search Engine Optimization ensures that your listings and site content are easily index-able by search engines. | ![]() |
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Lead Management - Customizable contact forms capture users interests in listings and sends the details to the listing Agent. Leads captured are also viewable and manageable via the administration interface. | ![]() |
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WYSIWYG page editor for simplified editing of custom site content | ![]() |
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Built-in blogging system with the ability to embed listing information directly into blog posts. | ![]() |
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Import blogs from WordPress | ![]() |
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Listing fields you create can be independent of property class. | ![]() |
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Listing search criteria is completely customizable via. a simple to use administrative interface. | ![]() |
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Upload multiple images, files, or vtours at once for a listing. | ![]() |
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Drag & Drop uploading of Photos, VTours, and Files. (Supported in Chrome & Firefox) | ![]() |
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Automatically creates space-saving image thumbnails from your original uploaded photos. | ![]() |
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Site visitors can become Members so they can save searches and receive email notifications whenever new properties are added to the site that match their desired search criteria. | ![]() |
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Ability to restrict the display of listing fields to: all users, members who have registered on the site, or to Agents who are logged into the site. | ![]() |
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Automatically place map, school, and neighborhood information links into the specific listing details. | ![]() |
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Design-friendly HTML templates and extensively documented template tags allow for easy customization of all site visitor content, listing pages, Agent pages, search results, featured listings, and more. | ![]() |
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Extensive developer's add-on system, hooks, and local/remote API available for the creation of virtually unlimited custom features and functionality. | ![]() |
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Professional Support - Direct support via our online helpdesk. | ![]() |
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Ability to remove our branding and linkback from site pages and the mortgage calculator | ![]() |
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Listing statistics API, and template tags for displaying statistical information based on your listing data. | ![]() |
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Drag-and-drop dynamic nested menu creation and management system.
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Pro contact form that handles member registration, sign-in, and lead capture on a single page. | ![]() |
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Ability for Agents to insert new leads into the Lead Management system via their administration area. | ![]() |
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Discounted additional Open-Realty® licenses and discounted commercial add-ons | ![]() |